Creator strategy briefing
ClearZone sells time back. Fix the attention span so people can go outside and do genuinely cool things (Y2K outdoors core). B2C target: people who want to improve a real-life outcome. Digital minimalism buyers, plus people with a serious pain point (compulsive phone use).
01 / The Brief
Every video must show two things
The product works and solves the core issue.
It is effortless to use. Three steps: place the ClearZone down, set the range, phone blocked.
More time for a hobby, better grades or work output, better sleep.
The best parts of life with devices blocked; you get your life back when your attention is not being stolen.
Key advertising points
The direct-ad structure
Compulsive phone use, the serious pain point.
The best parts of life with devices blocked.
What the creator already lost.
Place it down, set the range, phone blocked.
Reference ad Brick partnership reel
Proven angles from Brick/Bloom coverage
30-day transformation tests
Screen time screenshot reveals
The physical friction demo as the hook
Self-aware irony: posting about it from the phone is the point, not a gotcha
02 / Anchors
Judges, amplifiers, philosophy validation.
Not realistic competition entrants. Use for judging seats, launch amplification, or a single paid anchor slot.
Example video“I built a phone-free zone in my studio for 30 days”
With before/after screen time and output data.
Example placementA podcast ad read framing physical distance from the phone as the highest-leverage focus protocol.
Example video“We locked our phones for 72 hours and said yes to everything”
A challenge film where the zone enforces the rule.
Example contentHaider pitching ClearZone in a Squibb street or staircase interview format.
@steven verify handle
Example video“I made my bedroom a phone dead zone for a month”
A mini documentary on sleep and attention.
03 / Core Targets
Mid-tier.
Example video“Creating a slow morning corner in my flat”
The zone covering her reading and journaling space.
Example video“My evening ritual for a rested mind”
Zone activating at 9pm as part of wind-down.
Example video“The dopamine detox, but this time I physically can’t cheat.”
@nathanieldrew · verify current IG
Example video“What I learned from a week where my phone locked itself.”
Example video“Designing a home where bad habits are impossible.”
@struthless · verify IG handle before outreach
Example video“I’m addicted to the thing I’m posting this on.”
Example video“I timed every distraction at my desk for a week.”
Example video“Things I quit that fixed my life.”
04 / Study & Student
UK advantage + short-form.
Example video“The one desk upgrade that got my students into top universities”
A 30-second setup demo.
Example video“Why your brain can’t ignore your phone (and what actually works).”
@unjadedjade · verify
@jackbenedwards · verify
Haider’s shortlist, primary in-video usage targets.
NotesAria, 19, Vienna. ~124K IG, ~263K TikTok, bigger on YouTube. Aesthetic study/lifestyle vlogs, very engaged Gen Z fanbase (fan edit accounts exist).
Example videoStudy-with-me where she bricks her phone into the zone on camera at the start of every session.
NotesStudy creator (verify size/region).
Example video“Locked in” study vlog, zone as the ritual opener.
NotesStudy creator.
Example videoLate-night study aesthetic, phone visibly dead in the zone.
NotesStudy-with-me creator.
Example videoPomodoro reel where breaks happen outside the zone.
NotesStudy creator.
Example videoBefore/after screen time reveal across one revision week.
05 / Health & Fitness
Example video“You don’t have a discipline problem, you have an environment problem”
Straight to camera, with the device as the punchline.
Example video“I measured my rest times with and without my phone in the gym”
Data-led.
Example video“24 hours phone-free training camp”
Filmed as a challenge with a friend who fails.
@lucydavis_fit verify handle, likely this one; the plain @lucydavis handle appears to belong to someone else
Example video“5am sessions, zero scrolling”
A training morning routine.
Handle with care
A straight product ad against a terminal cancer story risks reading as exploitative and could backfire badly. If pursued, structure it as a charity partnership first: ClearZone donates per unit or sponsors his fundraising, and the message stays his (“spend your hours on what matters”), with the product secondary. Handle with care and let him lead the framing.
Example content“I don’t get unlimited time. Neither do you.”
A charity collab reel. Product mentioned once, donation link primary.
† The notes list this handle twice; the second entry, labelled “small yoga and fitness western creator”, points to the same URL and looks like a paste error. Recover the intended yoga creator’s actual handle.
06 / Film & Vlog
Haider’s shortlist.
Lifestyle integration.
Example videoDay-in-my-life where the zone travels with her (desk, bedside, cafe table).
Example videoAesthetic weekend reset vlog, offline hours counted on screen.
Custom advert / competition centrepiece entries.
These are your Doritos-style entrants: give them a unit, a brief, and full creative freedom.
Example ad conceptCinematic “life in the zone” spot: colour drains when the phone is in hand, floods back inside the zone.
Example ad conceptY2K-outdoors-core film: camcorder aesthetic, friends outside, phones locked at home.
Example ad conceptHigh-craft product film: macro shots of the hardware, the unboxing-as-object piece.
Example ad conceptNarrative short: one evening, two timelines (with and without the zone), split screen.
Short-form education.
Example video“Atomic Habits says make bad habits impossible. Here’s the hardware version”
Example videoListicle reel: 3 focus upgrades, ClearZone as #1.
Example videoDeadpan “things that fixed my attention span” reel.
* These micro accounts could not all be independently verified by size/region; confirm follower counts, audience geography and contact emails via Modash before shipping units.
07 / Sourcing Pools
For the open hashtag track.
Recruit in volume via Modash, Favikon or Insense:
08 / Reminders
Design against the irony critique. Brief creators to acknowledge posting from their phone head-on; self-aware beats preachy.
Every entry is a product demo. Require a real unit on camera (GoPro model: entries doubled as demos, contest page converted at 3x normal).
The competition is a casting call. Track per-entry conversion; sign the top 3-5 as ongoing ambassadors with codes.
UK compliance. ASA #ad disclosure for gifted/paid entries; one-page rules with a content licence so winning entries can run as paid ads.
Tiered prizes (grand + runner-ups + participation) beat single-winner formats; recruit 3-5x the creators you need.